In the middle phase of renewal, Morgan launches actively looking for new partners to develop complementary products to ready-to-wear. In the program there are licenses in the fields of lingerie, leather goods, jewels and stockings.

Since it was purchased by the collection Beaumanoir, Morgan has revised its park licenses. “There was a wish to give more clearness to the views of partners in order to construct our new organization,” tells Maud Hardy, director of international distributors, and the multi-licensing. “The result is the implementation of a new plan in five years.”

Among the first projects consist a list of fashion products that full the total seem Morgan. The mark shows therefore be looking for partners to attain its range of lingerie, leather, nightwear, jewels, tights and shoes.

In a second stage shall be the turn of a development in the field of prettiness tips, cosmetics, bedding, and lastly even to a mobile phone.

“The first commence shall not be built before winter 2011, if not for summer 2012, because jobs for a license requires a relatively long timing,” noted the director of licenses.

Another project estimated to implement is to promote the co-branding, which Morgan would address the food business by making a sexy drink. “The thinking is to bring the freshness and newness to our brand and market land for us and go unpublished and areas not still saturated,” tells Hardy.

At present, Morgan can count on about fifteen licenses in Europe. These consist the suggested proffer of brand shoes Royer, Sunglasses and eyeglasses with Menrad clocks (Inter urban Watch), swimwear (Mode et Companies), and even umbrellas and small leather goods (License Factory) which have a turnover scope sell approved by 50 million euros in 2009.

“But that figure is likely to further growth,” said Maud Hardy. “Currently we’re having a great success with optics and swimwear with great corners in department stores Galleries Lafayette Houseman.

Morgan can also depend on precise licenses in the Middle East and Asia, where tastes and desires are occasionally very dissimilar from Europe.